Connecticut Public Television Election 2022 Debates
Rapid AND methodical creation of vibrant branding and signage for a mobile-stage environment
Challenge
As the debate hosts for Governor, Secretary of State, Senate, and Congress, CT Public TV chose nine college campuses throughout the state, with a simultaneous live cast. With only six weeks lead time, how could Public TV convey a unified and sleek look and feel in a moveable environment? LVCK saw an opportunity to apply our environmental graphics expertise, branding experience, and problem-solving skills in this mobile-stage environment.
Approach
LVCK had to methodically yet quickly develop or source all program elements - program graphic identity, signage, and furniture (chairs, lecterns).
We developed 3D renderings of the stage environment, which served a dual purpose: to see beforehand how the candidates and moderators would look at various angles and for stagehands to plan the live debates. Our quick due diligence paid off, as you can see above. CT Public TV adopted our stage graphics for the broadcast.