About Us

LVCK is a design firm specializing in environmental graphics, signage, print, and digital wayfinding. We thrive on those serendipitous moments within the creative process and the long-term relationships born out of collaborations with our clients and colleagues. LVCK has over 15 years of experience working for clients ranging from Fortune 500 corporations to government agencies to not-for-profits.

Contact us to discuss your project and how we can work together.

Photo: Vintage 1930’s painted fiberglass Mobilgas (now ExxonMobil) Pegasus; the sign now hangs on the wall of our New York City office.


Laura Varacchi

Laura Varacchi is a partner and the creative strategist of LVCK. Laura has over 15 years experience as a lead designer and project manager. Her expertise includes broadcast media, print and information design, signage and wayfinding, as well as environmental digital programs. Her projects include New Jersey Transit’s timetables, Princeton University’s campus plan and signage program, the wayfinding master plan for New York City’s DOT, a multi-platform wayfinding program for NYU Langone, and consumer wayfinding for Macy’s iconic Herald Square store. Her work for the Empire State Building was recognized by the New York City Landmarks Preservation Commission. Prior to founding LVCK, Laura served for nine years as a creative director at Two Twelve, New York.


Christopher King

Christopher King is a partner and the creative director for LVCK. Christopher has 15 years of experience as a graphic designer and project manager. His expertise includes print design, exhibition design, and signage programs. Projects include print communications and exhibition design for the Smithsonian Institution Natural History Museum, Christie’s Fine Arts Auction and Private Sales, and United Technologies, a diversified Fortune 500 company. He has designed signage and wayfinding programs for the National Park Service, The Johns Hopkins Hospital, Aleris Corporation, and Eaton Corporation. He has helped shape signage and graphics for UTC Aerospace Systems, a global merger between Hamilton Sundstrand and Goodrich Aerospace, one of the world’s largest suppliers of advanced aerospace and defense systems. Prior to founding LVCK, Chris served as an independent designer for a variety of clients in publishing, the arts, technology, and industry.

Who We Work With


Alexandria Real Estate Equities
CarePoint Health
Eaton Corporation
Empire State Building
Princeton Forrestal Center
United Technologies

Arts & Education

American Institute of Graphic Arts
Cornell University
Chora, LLC
Grace Church School
Grounds For Scultpure
Princeton Public Library
Princeton University
Smithsonian Institution
St. John’s University


Building America’s Future
Brooklyn Public Library
Centers for Medicare and Medicaid Services
New Jersey Transit
New York City Department of Health
NYC Department of Transportation
NYS Department of Transportation
NYS Parks, Recreation, and Historic Preservation
Social Security Administration
U.S. National Park Service

Not for Profit

Johns Hopkins Hospital
Mertz Gilmore Foundation
NYU Langone Health
The Girl Generation
Too Young to Wed
Women for Afghan Women

Architects & Engineers

ETM Landscape Architects
Murphy Burnham & Buttrick Architects
Mills + Schnoering Architects
Studio Rick Joy


Alexander Design Associates
Berenbaum Jacobs Associates
Billings Jackson Design
Touch Design
Two Twelve


2/90 Sign Systems
Big Apple Visual Group
Design Communications
Lauretano Sign Group
Visual Systems Graphics (VGS)