Empire State Building
Historic-minded signage and custom typeface designed for a cherished New York landmark.
The Empire State Building, designed by Shreve, Lamb and Harmon and completed in 1931, is arguably New York’s most iconic landmark. Beyer Blinder Belle was commissioned to lead a specialized team in restoring the lobby to its original granduer.
Addressing signage needs carried some challenges: the desire to preserve the past, the need to accomodate a modern, multi-national audience, and longterm sustainability. The result was a signage program that fit seemlessly throughout the lobby, street entrances, corridors, elevator bank areas, retail spaces and public floors.
Design: Laura Varacchi while at Two Twelve.