Brooklyn Public Library

Exterior Signage Program

signage

Brooklyn Public Library had a new brand, the only problem was it was seven years old. Not a single branch library within the Library system featured their new logo on the building exterior. To create a new exterior signage system for the fourth-largest library system in the country is no small task. LVCK led a design-build process to execute the implementation of a new exterior sign program, managing multiple sub-consultants. The Library relied on us to steer the process of city approvals from Landmarks Preservation Commission, to the Public Design Commission, to Community Boards, to the Department of Buildings and we were successful on all accounts.

Brooklyn Public Library

Exterior Signage Program

signage

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Brooklyn Public Library

Exterior Signage Program

signage

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Brooklyn Public Library

Exterior Signage Program

signage

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Brooklyn Public Library

Exterior Signage Program

signage

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Brooklyn Public Library

Exterior Signage Program

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Brooklyn Public Library

Exterior Signage Program

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Brooklyn Public Library

Exterior Signage Program

signage

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Brooklyn Public Library

Exterior Signage Program

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New York State Department of Transportation

Hudson Link Transit System Branding

branding guidelines & signage

Governor Andrew Cuomo had a vision for modernizing cross-county commuting over the Hudson via the I-287 corridor and the new Governor Mario Cuomo Bridge. LVCK worked as the graphic design experts for Billings Jackson Design’s team which was tasked to bring the transit stations to life. We authored a branding guidelines which instructed transit vendors how to apply the Hudson Link identity to system-wide elements. Arup directed the planning and implementation of the system and looked to LVCK to ensure the successful application of the brand across bus shelters, vehicles, and signage.

 LVCK for Billings Jackson Design

New York State Department of Transportation

Hudson Link Transit System Branding

branding guidelines & signage

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New York State Department of Transportation

Hudson Link Transit System Branding

branding guidelines & signage

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MERCER MEADOWS

Mercer County Parks Commission

branding & signage

The Mercer County Parks Commission operates nine parks in southern New Jersey. Mercer County Park Northwest was an unknown gem in the system, with 1,600 acres of historic farmland, family parks, waterways, and grasslands. A landscape master plan, developed by ETM Associates, paved the way for a wayfinding strategy and signage plan. The new wayfinding proposed a re-naming of the park and the creation of symboled districts and colored trails. An innovation of the sign system was using standard 4x4s for the entire structure of each sign type paired with changeable metal graphic panels.

Firm: Two Twelve
Principal-in-charge: David Gibson
Creative Director: Laura Varacchi

MERCER MEADOWS

Mercer County Parks Commission

branding & signage

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MERCER MEADOWS

Mercer County Parks Commission

branding & signage

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MERCER MEADOWS

Mercer County Parks Commission

branding & signage

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ROCKEFELLER BROTHERS FUND

Foundation Headquarters

signage

The Rockefeller Brothers Fund advances social change that contributes to a more just, sustainable, and peaceful world. The Fund was moving into a future phase with a new headquarters design by FXFOWLE. The resulting design creates an environment that resonates with trustees, staff, visitors and the nonprofit community it serves. The signage system, developed in close collaboration with the architects, brings these themes to the surface through considered materials and content. Interpretive signage, which contributed to the office’s prestigious LEED Platinum status, educates staff about the workplace innovations.

Firm: Two Twelve
Principal-in-charge: Ann Harakawa
Creative Director: Laura Varacchi
Photo: James Shanks

ROCKEFELLER BROTHERS FUND

Foundation Headquarters

signage

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Photo: James Shanks

ROCKEFELLER BROTHERS FUND

Foundation Headquarters

signage

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Photo: James Shanks

ROCKEFELLER BROTHERS FUND

Foundation Headquarters

signage

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Photo: James Shanks

MESOAMERICAN REEF FUND

Regional Partnership for Conservation

branding & print

The Mesoamerican Reef Fund is a conservation institution comprised of representatives from each country within the Mesoamerican region (Belize, Guatemala, Honduras, and Mexico).

The mission of the fund is to enable long-term financial support and trustworthy reef management for a thriving reef system. To do so, the MAR Fund operates as an ecoregional planning and coordinating body which prioritizes projects and allocates funding. The Mesoamerican Reef Fund aspires to be known and respected as a trustworthy and transparent fundraising mechanism able to sustain and finance effective transnational alliances, policies, and practices that conserve the Mesoamerican Reef and advance the health and well-being of the region’s people.

MESOAMERICAN REEF FUND

Regional Partnership for Conservation

branding & print

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MESOAMERICAN REEF FUND

Regional Partnership for Conservation

branding & print

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GLOBAL REEF EXPEDITION

Living Oceans Foundation

branding & print

The Khaled bin Sultan Living Oceans Foundation had a dream to circumnavigate the globe surveying some of the most remote reefs on the planet. The first step towards this ambitious and far-reaching scientific research was obtaining the funding. The Globle Reef Expedition became the project’s masthead, a name that is now known throughout oceanic research communities. The expedition is one of the largest coral reef studies in history and the most extensive coral reef mapping project ever conducted. It will take five years to complete the field research alone. The scientists taking part in the project come from all round the world. At each stop on the expedition they join forces with local scientists and conduct hundreds of dives to collect data about the reefs.

GLOBAL REEF EXPEDITION

Living Oceans Foundation

branding & print

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NEW JERSEY TRANSIT

Rail Timetables

print

NJ Transit is one of the largest transportation networks in the United States, providing nearly 223 million passenger trips each year. The redesign of their commuter timetables encompassed the transit agency’s 12 rail lines and 3 light rail lines. The new design made efficient use of print sheet sizes, saving the agency large sums annually. Additionally, the new designs made use of automated data updates, ensuring accuracy of information and the ability to maintain the integrety of the graphic layouts for year to come.

Firm: Two Twelve
Principal-in-charge: Ann Harakawa
Creative Director: Laura Varacchi

NEW JERSEY TRANSIT

Rail Timetables

print

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Photo: Ted Morrison

NEW JERSEY TRANSIT

Rail Timetables

print

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Photo: Ted Morrison