WASHINGTON CHILDREN’S MUSEUM

Noodle

naming and branding

A Washington D.C. philanthropist was making plans for a new learning center for children in our nation’s capital. LVCK was brought on the team by museum visionary — Chora Creative. The task was nothing short of creating a unique name and identity that would stand out in a crowded field for would-be funding partners. The end result was a suite of marketing materials used to bring life to the institution’s commitment to the power of play.

 

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WASHINGTON CHILDREN’S MUSEUM

Noodle

naming and branding

2/5

WASHINGTON CHILDREN’S MUSEUM

Noodle

naming and branding

3/5

WASHINGTON CHILDREN’S MUSEUM

Noodle

naming and branding

4/5

WASHINGTON CHILDREN’S MUSEUM

Noodle

naming and branding

5/5

Grace Church School

High School Wayfinding

signage & graphics

Grace Church High School was growing – it had secured funding for a new gymnasium and fitness center designed by MBB Architects. LVCK worked as part of MBB’s team from the project’s onset, advising the client on preliminary construction budgets and code compliancy. The scope of new signage expanded to the entire school, prompted by Grace’s new branding efforts. LVCK provided a cost-effective and flexible signage solution that would allow the school to internally maintain updates to faculty and room use affecting signage messaging. We oversaw every detail of the installation from supervising existing signage removal to perfecting wall graphics paint color.

Architect: Murphy Burnham & Buttrick
Photo: OTTO

Grace Church School

High School Wayfinding

signage & graphics

2/5

Grace Church School

High School Wayfinding

signage & graphics

3/5

Grace Church School

High School Wayfinding

signage & graphics

4/5

Grace Church School

High School Wayfinding

signage & graphics

5/5

SMITHSONIAN INSTITUTION

Ocean Initiative

branding & print

The Smithsonian’s Ocean Initiative leads a scientific and educational network with a budget of $74 million, and was in need of extensive fundraising. This suite of marketing pieces, developed in collaboration with Chora Creative, launched a global effort to meet those needs.

Firm: Gallagher & Associates
Design: Christopher King

SMITHSONIAN INSTITUTION

Ocean Initiative

branding & print

2/2

PRINCETON UNIVERSITY

Princeton Station

signage

The Princeton Station and commuter rail line, affectionally known as “the Dinky,” is one of the most iconic symbols of the intersection of town and gown. Princeton University set out to build a new station, store, and commuter plaza as part of a major arts and transit redevelopment project. The new train station and store, elegant and harmonized compositions of blackened steel, pre-cast concrete, and glass, were designed by Rick Joy Architects. Working closely with the architect’s team, signage was designed and detailed to complement the sculptural quality of the site’s buildings and train platform, an architectural space that looks different from every angle.

Firm: Two Twelve
Principal-in-charge: David Gibson
Creative Director: Laura Varacchi

PRINCETON UNIVERSITY

Princeton Station

signage

2/9

PRINCETON UNIVERSITY

Princeton Station

signage

3/9

PRINCETON UNIVERSITY

Princeton Station

signage

4/9

PRINCETON UNIVERSITY

Princeton Station

signage

5/9

PRINCETON UNIVERSITY

Princeton Station

signage

6/9

PRINCETON UNIVERSITY

Princeton Station

signage

7/9

PRINCETON UNIVERSITY

Princeton Station

signage

8/9

PRINCETON UNIVERSITY

Princeton Station

signage

9/9

PRINCETON UNIVERSITY

Campus Wayfinding Program

signage & campus map

Founded in 1786, Princeton is one of the country’s oldest and most revered insititutes of higher education. A 10-year campus plan included a strategy for wayfinding that would assist students and visitors as they traversed the evolving campus on foot, by car, and by campus shuttle. The design of the system needed to be visible yet integrate with Princeton’s historic architecture and preserve its pastoral landscape.

Firm: Two Twelve
Principal-in-charge: David Gibson
Creative Director: Laura Varacchi
Photo: James Shanks

PRINCETON UNIVERSITY

Campus Wayfinding Program

signage & campus map

2/4

Photo: James Shanks

PRINCETON UNIVERSITY

Campus Wayfinding Program

signage & campus map

3/4

Photo: James Shanks

PRINCETON UNIVERSITY

Campus Wayfinding Program

signage & campus map

4/4

Photo: James Shanks

AIGA NATIONAL DESIGN CENTER

Dan Friedman: Radical Modernism

exhibition

AIGA’s final exhibit in their Fifth Avenue gallery was a restrospective of designer, artist, educator, and writer Dan Friedman (1945-1995). The show was inspired by Friedman’s autobiography and its companion exhibit developed at the end of his life. The design, led by AIGA Medalist and Dan’s friend, Chris Pullman, was both a celebration of Friedman’s eccentric and inspiring journey as well as an education on his articulated manifesto “Radical Modernism” for a new generation of designers.

In collaboration with: Chris Pullman
Photo: Charlie Flexon

AIGA NATIONAL DESIGN CENTER

Dan Friedman: Radical Modernism

exhibition

2/5

Photo: Charlie Flexon

AIGA NATIONAL DESIGN CENTER

Dan Friedman: Radical Modernism

exhibition

3/5

Photo: Charlie Flexon

AIGA NATIONAL DESIGN CENTER

Dan Friedman: Radical Modernism

exhibition

4/5

Photo: Charlie Flexon

AIGA NATIONAL DESIGN CENTER

Dan Friedman: Radical Modernism

exhibition

5/5

Photo: Charlie Flexon