GENERAL GROWTH PROPERTIES

Mall Wayfinding Strategy

digital wayfinding & communications

General Growth Properties (now Brookfield Properties) had assembled a team of technology experts to launch their new retail website and app with an aim to unify their customer’s shopping experience from home to physical malls. Already several months into the project, and with a launch date that was not moving, GGP needed mapping help. LVCK joined the team at Intersection as the map and wayfinding experts. We analyzed close to 100 mall properties, participated in site surveys, and developed mockups for user testing. We designed a new map standard, custom icons, an completed a sixty-page style guide for use by their blu-dot wayfinding developer.

LVCK for Intersection

 

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GENERAL GROWTH PROPERTIES

Mall Wayfinding Strategy

digital wayfinding & communications

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EATON

Eaton Center

signage & environmental graphics

Eaton creates diversified power management solutions that makes electrical, hydraulic, and mechanical power operate more efficiently and safely, sustainably. The corporation’s Eaton Center, designed by Pickard Chilton, is a contemporary and evocative manifestation of this mission. Nestled on the crest of a 53-acre site, the state-of-the-art complex is a commitment to the health and wellbeing of its employees featuring daylight-filled work environments, wooded trails, and a health and fitness center. The signage and graphics program, completed while Christopher was employed at Alexander Design Associates, was created in close collaboration with the client, and reinforces this aspect of Eaton’s unique business philosophy and sustainability leadership.

Firm: Alexander Design Associates
Creative Director: Dean Alexander
Design: Christopher King
Photo: Howard Tucker

EATON

Eaton Center

signage & environmental graphics

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EATON

Eaton Center

signage & environmental graphics

3/7

EATON

Eaton Center

signage & environmental graphics

4/7

EATON

Eaton Center

signage & environmental graphics

5/7

EATON

Eaton Center

signage & environmental graphics

6/7

CHORA

Company Identity

branding, print, & website

The comprehensive rebrand for Chora, a consulting firm specializing in creative vision and strategic planning for museums and cultural institutions, was a study in understated playfullness. The company’s founders wanted to communicate their hallmark approach for bringing ideas to life with elegance and energy. The resulting logo strikes the desired balance and sets the group apart from their field of competitors.

Design: Christopher King

CHORA

Company Identity

branding, print, & website

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CHORA

Company Identity

branding, print, & website

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EATON

Eaton Center

signage & environmental graphics

7/7

EMPIRE STATE BUILDING

Lobby Restoration

custom font & signage

The Empire State Building, designed by Shreve, Lamb and Harmon and completed in 1931, is arguably New York’s most iconic landmark. Beyer Blinder Belle was commissioned to lead a specialized team in restoring the lobby to its original granduer. Addressing signage needs carried some challenges: the desire to preserve the past, the need to accomodate a modern, multi-national audience, and longterm sustainability. The result was a signage program that fit seemlessly throughout the lobby, street entrances, corridors, elevator bank areas, retail spaces and public floors.

Firm: Two Twelve
Principal-in-charge: Ann Harakawa
Creative Director: Laura Varacchi
Photo: James Shanks
Drawing: Shreve, Lamb & Harmon

EMPIRE STATE BUILDING

Lobby Restoration

custom font & signage

2/4

EMPIRE STATE BUILDING

Lobby Restoration

custom font & signage

3/4

Photo: James Shanks

EMPIRE STATE BUILDING

Lobby Restoration

custom font & signage

4/4

Photo: James Shanks