naming and branding

A Washington D.C. philanthropist was making plans for a new learning center for children in our nation’s capital. LVCK was brought on the team by museum visionary — Chora Creative. The task was nothing short of creating a unique name and identity that would stand out in a crowded field for would-be funding partners. The end result was a suite of marketing materials used to bring life to the institution’s commitment to the power of play.