The museum’s first community engagement was to set up an educational exhibit inside of the National Portrait Gallery. We created a brochure, showcasing how the brand could be extended to illustrate various features of the exhibit.
Examples of our process of design options for the Noodle brand.
POP, or the Power of Play, was another name floated for the museum. Example of branding for POP.
WASHINGTON CHILDREN’S MUSEUM
naming and branding
A Washington D.C. philanthropist was making plans for a new learning center for children in our nation’s capital. LVCK was brought on the team by museum visionary — Chora Creative. The task was nothing short of creating a unique name and identity that would stand out in a crowded field for would-be funding partners. The end result was a suite of marketing materials used to bring life to the institution’s commitment to the power of play.