About Us

LVCK is a design firm specializing in environmental graphics, signage, print, and digital wayfinding. We thrive on those serendipitous moments within the creative process and the long-term relationships born out of collaborations with our clients and colleagues. LVCK has over 15 years of experience working for clients ranging from Fortune 500 corporations to government agencies to not-for-profits.

Contact us to discuss your project and how we can work together.

Photo: Vintage 1930’s painted fiberglass Mobilgas (now ExxonMobil) Pegasus; the sign now hangs on the wall of our Brooklyn office.

Partners

Laura Varacchi

Laura Varacchi is a partner and the creative strategist of LVCK. Laura has over 15 years experience as a lead designer and project manager. Her expertise includes broadcast media, print and information design, signage and wayfinding, as well as environmental digital programs. Her projects include New Jersey Transit’s timetables, Princeton University’s campus plan and signage program, the wayfinding master plan for New York City’s DOT, a multi-platform wayfinding program for NYU Langone, and consumer wayfinding for Macy’s iconic Herald Square store. Her work for the Empire State Building was recognized by the New York City Landmarks Preservation Commission. Prior to founding LVCK, Laura served for nine years as a creative director at Two Twelve, New York.

Christopher King

Christopher King is a partner and the creative director for LVCK. Christopher has 10 years of experience as a graphic designer and project manager. His expertise includes print design, exhibition design, and signage programs. Projects include print communications and exhibition design for the Smithsonian Institution Natural History Museum, Christie’s Fine Arts Auction and Private Sales, and United Technologies, a diversified Fortune 500 company. He has designed signage and wayfinding programs for the National Park Service, The Johns Hopkins Hospital, Aleris Corporation, and Eaton Corporation. He has helped shape signage and graphics for UTC Aerospace Systems, a global merger between Hamilton Sundstrand and Goodrich Aerospace, one of the world’s largest suppliers of advanced aerospace and defense systems. Prior to founding LVCK, Chris served as an independent designer for a variety of clients in publishing, the arts, technology, and industry.

Who We Work With

Environmental

Alexandria Real Estate Equities
American Institute of Graphic Arts
Academy of Motion Picture Arts and Sciences
Bloomberg, LP
Cannonball Productions
CarePoint Health
Christie’s
Cornell University
Eaton Corporation
Empire State Building
Johns Hopkins Hospital
Macy’s
NYC Department of Transportation
NYU Langone Medical Center
Princeton Public Library
Princeton University
Smithsonian Institution
St. John’s University
Starwood Hotels
United Technologies

Print & Branding

Aleris
Academy of Motion Picture Arts and Sciences
Bloomberg, LP
Building America’s Future
Calypso St. Barth’s
Centers for Medicare and Medicaid Services
Chora, LLC
Christie’s
New Jersey Transit
New York City Department of Health
Princeton University
Smithsonian Institution
U.S. National Park Service
WGBH

Digital Media

Chora, LLC
Cosmopolitan Network
Nickelodeon Networks
NYU Langone Medical Center
Oxygen Television Network
United Technologies
WGBH
Women for Afghan Women